Final Project Analyzation

If Victoria’s Secret were to be continuous with their available sizes,

sales would increase.

For our marketing research project, we had to embark upon this survey to assist the local Victoria’s Secret to increase sales. One of the problems that Victoria’s Secret encounters on a day-to-day basis and is often scrutinized about is there available sizes carried in stores. Either they don’t offer big enough sizes or their smaller sizes run too big. They do carry a wide array of sizes currently with 38DD being the largest bra size and XL being the largest underwear size, (only in one style).

Every now and then the company will decide to carry a select variation of size 40’s and double-d sizes. It was just recently that they decided to discontinue the DD’s in the push up selections. Being that push-up bras are the number one seller in the company, it is hard for customers to find a bra that fits them correctly. With Victoria’s Secret they do recommend that you can try your “sister size.” A sister size is like a complimentary size that usually fits about the same as your true size.

For example, if you are a 32DD you could go up in your band size to a 34 and down in your cup size to a single D. The cup will fit just the same as a DD but the band may possibly be a little looser causing you to move the hook to either the middle or last notch. However, if you were a 40D you would go down in your band size to a 38, and up in your cup to a DD. For the most part, sister sizing ends up working out but if you are a true 32 or 40 it will either be too big around or too tight.

The company does offer an in-store credit card that offers them great deals and benefits, even for online purchases, but not all of the customers would like a credit card in their name. As for their clothing that they carry, it runs from XS to L which depending on the fit, does very well in sales. The PINK collection does have various fits in their sweat pants where a large could fit an extra-large but that doesn’t go for all of the styles.

Having to recommend that the customer go shop online because the sizes that we don’t carry in stores are usually online, is not what we would want for our own personal store goals, but it is what we do for the customers own personal benefit. It is very frustrating for them to come in and find out that their size was either discontinued or only offered online, so that is why instead of bringing in the rare sizes and then having them discontinued out not long after, myself and the 50 customers/associates that I surveyed believe that if they were to be continuous with their size offerings the stores sales would greatly increase.

Final Project Chart Results

EOC WEEK 9 NETWORK

The film "Network" is about a television anchor that with age has lost his strong ratings he had once had. Upon finding out he was fired, Howard Beale had an outburst during a live taping of his segment. He made a statement that the following day he would shoot himself on television. With that statement controversy soon followed.

When the next day had come he had made this statement, “Good evening. Today is Wednesday, September the 24th, and this is my last broadcast. Yesterday I announced on this program that I was going to commit public suicide, admittedly an act of madness. Well, I'll tell you what happened: I just ran out of bullshit. Am I still on the air? I really don't know any other way to say it other than I just ran out of bullshit. Bullshit is all the reasons we give for living. And if we can't think up any reasons of our own, we always have the God bullshit. We don't know why we're going through all this pointless pain, humiliation, decays, so there better be someone somewhere who does know. That's the God bullshit. And then, there's the noble man bullshit; that man is a noble creature that can order his own world; who needs God? Well, if there's anybody out there that can look around this demented slaughterhouse of a world we live in and tell me that man is a noble creature, believe me: That man is full of bullshit. I don't have anything going for me. I haven't got any kids. And I was married for thirty-three years of shrill, shrieking fraud. So I don't have any bullshit left. I just ran out of it, you see.” “I want you to go to the window, open it, stick your head out and yell: "I'm as mad as hell, and I'm not going to take this anymore."

With this, Faye Dunaways character that is obsessed with ratings comes up with the idea of giving Howard Beale his own television show. She knew that it would instantly become a great success because of all the market research that she conducted. It was the first show of its kind and because of how controversial he was it had a huge following. Just by seeing how everyone in the streets would come out and yell “I’m mad as hell, and I’m not going to take this anymore” you could tell that if he was a great success just by one segment on the news, he would be just as successful on his own.

So he then gets a show where he can say whatever the hell he wants. Unfortunately for the network, he exposes the ties between the corporation that owns the network, and business interests in Saudi Arabia. Arthur Jensen, explains to him his belief that money is the only true god, where Howard Beale completely turns his message around. Before, he told people their lives had value and meaning, but after his meeting with Jensen, he says the opposite. His ratings soon drop, but Jensen orders him kept on; network executives order him to be assassinated. The film then ends with the murder of Howard Beale on national television.

BOC - Week 9 Nielsen Ratings

Hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve # 1 rank in Nielsen TV Ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is “liked.” Instead, our ratings provide the simplest, most democratic measurement: How many people watched.
When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts. Nielsen measures over 40% of the world’s TV viewing behavior

Today, the typical home has multiple television sets and well over 100 channels from which to choose. Likewise, our measurement technologies must constantly evolve to keep pace with daily innovations in consumer electronics.

With recent advances in electronics, viewing is no longer limited to the television set and content is available on multiple platforms. Computers and mobile devices have joined the television as places to view programming. Nielsen measures how people use and engage with content across these “three screens.”

Source: http://en-us.nielsen.com/content/nielsen/en_us/measurement/tv_research.html

EOC Week 8

In order to get the best experience of designer denim one cannot wash it in the washing machine with hot water and tons of soap and then throw them in the dryer, it would completely ruin them. The denim will no longer fit, it will be worn, and become too soft too quickly. It would seem that since the best thing about an amazing pair of denim is that they fit the wearer perfectly and the entire concept of the wash looses this aspect because the denim becomes distorted. Perhaps the best way to wash denim is by hand. Preferably in water that isn’t too hot and with a small amount of soap/detergent, following with an air drying process where the denim is lied flat on a surface. This way it allows for the denim to be ‘freshened up’ without having to withstand the tough washing environment which will ruin them. I feel as though somewhere I also once read that as odd as it may seem, wearing ones denim into the shower to wet them, washing them gently with detergent and then following with the air drying is the best process. This way when the denim is wet it can mold to the wearers body and then in the air drying process the shape will not become too far distorted because they are not being tossed about in a heat filled tumbling machine. Preferably this process would be done as little as possible, because truly how dirty does our denim get, perhaps a minor stain every now and then, but mostly they are worn for a day in which we did no strenuous activity and then taken off. I think that the best timing then would be to possibly do this about twice a year, so every six months. After all, designer denim is expensive, and we want it to last for quite a long time and have them possibly evolve into our favorite pair ever.

EOC Week 7 Trader Joes

Market Research Questionnaire:

Hypothesis: If Trader Joe's were to create an organic baby food, sales would increase dramatically due to the consumer market they have established.

1. Do you have children?
2. Would you shop at Trader Joe's for baby food?
3. Where do you currently shop for your baby food? Wal-mart? Target? Dollar store?
4. Do you feed your baby organic food currently?
5. How often do you shop for baby food? Less than once a week? More than once a week?

EOC - Extra Credit

The top three fashion retailers in the world are :

1. Inditex SA , Spain , Zara (4,445,078 People Like This)
2. Hennes & Mauritz AB , Sweden , H&M (3,289,038 People Like This)
3. Gap Inc. , US , Gap(608,271 People Like This)