BOC - Week 9 Nielsen Ratings

Hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve # 1 rank in Nielsen TV Ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is “liked.” Instead, our ratings provide the simplest, most democratic measurement: How many people watched.
When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts. Nielsen measures over 40% of the world’s TV viewing behavior

Today, the typical home has multiple television sets and well over 100 channels from which to choose. Likewise, our measurement technologies must constantly evolve to keep pace with daily innovations in consumer electronics.

With recent advances in electronics, viewing is no longer limited to the television set and content is available on multiple platforms. Computers and mobile devices have joined the television as places to view programming. Nielsen measures how people use and engage with content across these “three screens.”

Source: http://en-us.nielsen.com/content/nielsen/en_us/measurement/tv_research.html

BOC Week 5: Mens hairstyles

Bald: Some well known celebrities have gone the route of just shaving it all off, and have found that it worked for them. A good example of this would be Bruce Willis. He is a good looking bald man and I wouldn’t prefer it any other way.
360 Waves: 360 waves are popular amongst African American men. The style is named for the natural pattern of tight waves and ridges that form a 360 pattern.
Bowl Cuts: Bowl cuts are hairstyles that originated from placing a bowl on top of a young man’s head and then cutting the hair that falls beneath the edge. It became more popularized during The Great Depression when a young man’s hair needed to be cut since there was no money to be spent on haircuts.
Dreadlocks: This style is also known as having dreads. It consists of matted and knotted strands of hair. Dreadlocks can be a controversial hairstyle due to the fact that they are associated with Rastafarian and African culture. It became popular amongst many rock stars.
Spikes – When the hair is worn in a series of spikes that can either be short or long. Spikes are different than a Mohawk because it extends down the center of the head.

BOC Week 4 BeautifulStranger.tv

The website BeautifulStranger.tv is a very resourceful website that allows retailers, buyers, forecasters, just about anyone in the fashion industry the ability to see what the latest trends are on the streets. They stop in the hippest cities to find trendsetters, and ask them right then and there what their secret is to being so stylish. Not all of the latest trends come from the runway, that’s just where they are mostly seen and noted. Street fashion is on the rise and is being looked at more and more every single day. The average fashionista isn’t going to be able to afford a off the runway Chanel dress, so they go to whatever store that’s chic and yet affordable to still be on the cutting edge of the latest trends.

They also have video profiles of designers, stylists, directors, and actors; just about anyone who is interested in the fashion industry. The website is a unique and genius ideas to those out there who want to be super chic but doesn’t have the funds to afford it. One of the girls featured is wearing an H&M top, and paired it with Converse shoes and a cute Michael Kors bag. Given Michael Kors isn’t necessarily affordable luxury to most people, but you don’t need to spend a couple of car payments to have a cute purse. That’s what stores like H&M and Forever 21 are for, and why they are so successful.

BeautifulStranger.tv is another route to being on top of the latest trends and fashions without you necessarily breaking your bank. You can look to your fellow peers and even strangers to get an idea of the next outfit you want to try, without trying to hard to look like a celebrity. You can be super stylish with being super broke.

Week 2 BOC Quiz

1. What is a booty pop, and what is its significance?

A booty pop is a pair of underwear that has two pads sewn into the back part to give women a little bit more junk in the trunk. I think the only real significance is that curves are back, and skinny is out. There is more to it than just woman having more oomph, its giving them a little bit more confidence that they had initially.

2. Who spends more online, men or women? Proportion? (%, $)

Women spend more online because they are easily distracted. It’s like when a woman goes inside the store to purchase milk, but comes out with everything else BUT the milk. She could have intentions on buying a new throw pillow but then purchase new drapery, table lamps, somehow a new toaster oven and a pair of shoes to top it off. When men shop they are more focused and know exactly what it is that they want. The online shopping industry is a $15 billion industry, due to women spending well over 9.6 billion annually and men spending 4.3 billion.

3. Who spends more time online, men or women?

Again, women spend more time online because of all the distractions that catch their eye. However, men do spend quite some time online because they like to do more of a price and quality comparison of what it is that they are purchasing. Women just love to buy for themselves, their children, their spouses and for any up and coming occasion. Dinner party? New table cloth, dishes, candles, and any other décor they can think up.

4. What advantage do marketers have for women shopping online than men?

Marketers know that women don’t end any sort of purchase with just the item they were initially shopping for. Women on average spend 9.6 billion dollars annually because of all the distractions they feel are necessary to purchase. As oppose to men who spend 4.3 billion dollars annually because they get what they need and that’s it.