Hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve # 1 rank in Nielsen TV Ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is “liked.” Instead, our ratings provide the simplest, most democratic measurement: How many people watched.
When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts. Nielsen measures over 40% of the world’s TV viewing behavior
Today, the typical home has multiple television sets and well over 100 channels from which to choose. Likewise, our measurement technologies must constantly evolve to keep pace with daily innovations in consumer electronics.
With recent advances in electronics, viewing is no longer limited to the television set and content is available on multiple platforms. Computers and mobile devices have joined the television as places to view programming. Nielsen measures how people use and engage with content across these “three screens.”
Source: http://en-us.nielsen.com/content/nielsen/en_us/measurement/tv_research.html
No comments:
Post a Comment