Final Project Analyzation

If Victoria’s Secret were to be continuous with their available sizes,

sales would increase.

For our marketing research project, we had to embark upon this survey to assist the local Victoria’s Secret to increase sales. One of the problems that Victoria’s Secret encounters on a day-to-day basis and is often scrutinized about is there available sizes carried in stores. Either they don’t offer big enough sizes or their smaller sizes run too big. They do carry a wide array of sizes currently with 38DD being the largest bra size and XL being the largest underwear size, (only in one style).

Every now and then the company will decide to carry a select variation of size 40’s and double-d sizes. It was just recently that they decided to discontinue the DD’s in the push up selections. Being that push-up bras are the number one seller in the company, it is hard for customers to find a bra that fits them correctly. With Victoria’s Secret they do recommend that you can try your “sister size.” A sister size is like a complimentary size that usually fits about the same as your true size.

For example, if you are a 32DD you could go up in your band size to a 34 and down in your cup size to a single D. The cup will fit just the same as a DD but the band may possibly be a little looser causing you to move the hook to either the middle or last notch. However, if you were a 40D you would go down in your band size to a 38, and up in your cup to a DD. For the most part, sister sizing ends up working out but if you are a true 32 or 40 it will either be too big around or too tight.

The company does offer an in-store credit card that offers them great deals and benefits, even for online purchases, but not all of the customers would like a credit card in their name. As for their clothing that they carry, it runs from XS to L which depending on the fit, does very well in sales. The PINK collection does have various fits in their sweat pants where a large could fit an extra-large but that doesn’t go for all of the styles.

Having to recommend that the customer go shop online because the sizes that we don’t carry in stores are usually online, is not what we would want for our own personal store goals, but it is what we do for the customers own personal benefit. It is very frustrating for them to come in and find out that their size was either discontinued or only offered online, so that is why instead of bringing in the rare sizes and then having them discontinued out not long after, myself and the 50 customers/associates that I surveyed believe that if they were to be continuous with their size offerings the stores sales would greatly increase.