Market Research Questionnaire:
Hypothesis: If Trader Joe's were to create an organic baby food, sales would increase dramatically due to the consumer market they have established.
1. Do you have children?
2. Would you shop at Trader Joe's for baby food?
3. Where do you currently shop for your baby food? Wal-mart? Target? Dollar store?
4. Do you feed your baby organic food currently?
5. How often do you shop for baby food? Less than once a week? More than once a week?
Thursday, August 26, 2010
EOC - Extra Credit
The top three fashion retailers in the world are :
- Inditex SA , Spain , Zara (4,445,078 People Like This)
- Hennes & Mauritz AB , Sweden , H&M (3,289,038 People Like This)
- Gap Inc. , US , Gap(608,271 People Like This)
Tuesday, August 24, 2010
EOC Week 6 - Tax Cuts
The EOC for this week is in the course shell. Called tax cuts. I expect everyone to have it done for this class - even if you were at Magic. Read the article. What is the flow in the question that will distort the answer? Develop a 300-word blog post that supports your view. You will need to research the actual content of the tax cuts enacted in 2001 and 2003.
I think that one way or another that tax cuts are going to screw someone. You cant make one decision without hurting someone or something. Of course people are going to say, “Hell Yeah! Go tax cuts!” but they aren't going to realize what the re-precautions are going to be. Everyone is going to choose the the route that benefits THEM and not really care for the consequences of anyone else
Thursday, August 12, 2010
EOC Week 5 My Poll
My poll is about “Who do you think is the next trend setter?” There are always going to be fashion icons that will never fade out, but everyday we see new young stars coming out in the hottest fashions. Since you don’t really know who they are or what it is that they do for a living, that doesn’t necessarily mean that they’re not fashion forward. Madonna, Britney, Lady Gaga, Rihanna. We all know who they are, what they wear, who they wear, but the world of fashion does not revolve around them. That is why for my selection of answers I chose young starlets who are on the cutting edge of fashion, so it takes time and actual consideration when you take my poll instead of choosing the name you like the best.
BOC Week 5: Mens hairstyles
Bald: Some well known celebrities have gone the route of just shaving it all off, and have found that it worked for them. A good example of this would be Bruce Willis. He is a good looking bald man and I wouldn’t prefer it any other way.
360 Waves: 360 waves are popular amongst African American men. The style is named for the natural pattern of tight waves and ridges that form a 360 pattern.
Bowl Cuts: Bowl cuts are hairstyles that originated from placing a bowl on top of a young man’s head and then cutting the hair that falls beneath the edge. It became more popularized during The Great Depression when a young man’s hair needed to be cut since there was no money to be spent on haircuts.
Dreadlocks: This style is also known as having dreads. It consists of matted and knotted strands of hair. Dreadlocks can be a controversial hairstyle due to the fact that they are associated with Rastafarian and African culture. It became popular amongst many rock stars.
Spikes – When the hair is worn in a series of spikes that can either be short or long. Spikes are different than a Mohawk because it extends down the center of the head.
Thursday, August 5, 2010
Final Project Perfume
SWOT
Strengths
Right services, quality and reliability.
Superior event outcome vs competitors.
Some staff has many years of experience
Have customer lists.
Management is committed and confident.
Weaknesses
Customer lists not tested.
Some gaps in range for certain sectors.
We would be a small player.
Limited budget.
Customer service staff needs appropriate training.
Opportunities
Could develop new concepts.
Local competitors could be overpriced
Profit margins will be good.
Could extend to other states.
Can surprise competitors.
Support core business economies.
Could seek better supplier deals.
Threats
Market demand very seasonal.
Retention of key staff critical.
Could distract from core business.
Possible negative publicity.
Vulnerable to reactive attack by major competitors.
Strengths
Right services, quality and reliability.
Superior event outcome vs competitors.
Some staff has many years of experience
Have customer lists.
Management is committed and confident.
Weaknesses
Customer lists not tested.
Some gaps in range for certain sectors.
We would be a small player.
Limited budget.
Customer service staff needs appropriate training.
Opportunities
Could develop new concepts.
Local competitors could be overpriced
Profit margins will be good.
Could extend to other states.
Can surprise competitors.
Support core business economies.
Could seek better supplier deals.
Threats
Market demand very seasonal.
Retention of key staff critical.
Could distract from core business.
Possible negative publicity.
Vulnerable to reactive attack by major competitors.
EOC Week 4 "Big"
In the film “Big” starring Tom Hanks, the CEO of the company was doing market research in the FAO Schwartz toy store. Tom Hanks was a 13 year old boy who all of a sudden became a 30 year old man working at the MacMillan Toy Company. He originally applied to simply just get a job. Even while in the lobby filling out his application he was doing research on the guy sitting next to him in order to fill out the application the correct way. On the weekend he went to the FAO Schwartz to play around with all of the new toys with other children, when his boss runs into him. He then walked around with him around the store asking his perspective on the toys and he did then understand why some of the toys were not selling all too well. By his personal testimony on why the toys are successful and had questions on why certain things were altered, it landed him the better job. After his promotion he then had the best job in the world of just playing with toys all day and either asking why they even created or telling them how cool they were. Without him being a recent teenager I don’t think he would have been as successful at his job as he was then. Some adults feel as if they have never grown up, but you have to be in a serious mindset of the child to go into the deeper market research of the toy in order for it to be successful. Without the serious market research and all of the personal testimonies of real children the toy won’t be as successful. A good example of this is when the CEO asked him what he thought of the hockey game, and he said it was a good game just not as good as the original, and told him exactly why it wasn’t. Maybe even playing with the toys themselves will help them get a better idea on how to make it even more successful.
BOC Week 4 BeautifulStranger.tv
The website BeautifulStranger.tv is a very resourceful website that allows retailers, buyers, forecasters, just about anyone in the fashion industry the ability to see what the latest trends are on the streets. They stop in the hippest cities to find trendsetters, and ask them right then and there what their secret is to being so stylish. Not all of the latest trends come from the runway, that’s just where they are mostly seen and noted. Street fashion is on the rise and is being looked at more and more every single day. The average fashionista isn’t going to be able to afford a off the runway Chanel dress, so they go to whatever store that’s chic and yet affordable to still be on the cutting edge of the latest trends.
They also have video profiles of designers, stylists, directors, and actors; just about anyone who is interested in the fashion industry. The website is a unique and genius ideas to those out there who want to be super chic but doesn’t have the funds to afford it. One of the girls featured is wearing an H&M top, and paired it with Converse shoes and a cute Michael Kors bag. Given Michael Kors isn’t necessarily affordable luxury to most people, but you don’t need to spend a couple of car payments to have a cute purse. That’s what stores like H&M and Forever 21 are for, and why they are so successful.
BeautifulStranger.tv is another route to being on top of the latest trends and fashions without you necessarily breaking your bank. You can look to your fellow peers and even strangers to get an idea of the next outfit you want to try, without trying to hard to look like a celebrity. You can be super stylish with being super broke.
They also have video profiles of designers, stylists, directors, and actors; just about anyone who is interested in the fashion industry. The website is a unique and genius ideas to those out there who want to be super chic but doesn’t have the funds to afford it. One of the girls featured is wearing an H&M top, and paired it with Converse shoes and a cute Michael Kors bag. Given Michael Kors isn’t necessarily affordable luxury to most people, but you don’t need to spend a couple of car payments to have a cute purse. That’s what stores like H&M and Forever 21 are for, and why they are so successful.
BeautifulStranger.tv is another route to being on top of the latest trends and fashions without you necessarily breaking your bank. You can look to your fellow peers and even strangers to get an idea of the next outfit you want to try, without trying to hard to look like a celebrity. You can be super stylish with being super broke.
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