SWOT
Strengths
Right services, quality and reliability.
Superior event outcome vs competitors.
Some staff has many years of experience
Have customer lists.
Management is committed and confident.
Weaknesses
Customer lists not tested.
Some gaps in range for certain sectors.
We would be a small player.
Limited budget.
Customer service staff needs appropriate training.
Opportunities
Could develop new concepts.
Local competitors could be overpriced
Profit margins will be good.
Could extend to other states.
Can surprise competitors.
Support core business economies.
Could seek better supplier deals.
Threats
Market demand very seasonal.
Retention of key staff critical.
Could distract from core business.
Possible negative publicity.
Vulnerable to reactive attack by major competitors.
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