For the movie “9 to 5” the marketing research that they had done was more than what I would have expected. They actually did a focus group of real women who were secretaries, and what is funny about the whole thing is that none of whom was involved with the film had any REAL office experience. I have never personally seen the movie but what I caught during the documentary was that there were some serious ethical issues that were portrayed throughout the movie.
Some of the issues were that there were three secretaries who worked for a slim ball boss. The movie is a very feminist movie that deals with how women of this time dealt with the unethical issues of the workplace. Dolly Parton’s character deals with sexual harassment from the boss even though she clearly states that she is a married woman, and he makes it noted that he too is married but just doesn’t care at all. Lily Tomlin is the woman of the office who gets treated poorly even though she was one of the top employees and has been with the company forever. He passes her up on promotions and makes her get him coffee at every waking chance, it’s a very unhealthy environment for a woman of her stature and experience to be working in.
Lastly there’s Jane Fonda’s character; she is the newest addition to the office and is the most naïve. These three women came together and managed to trap him in his own home. After doing so they then took over his department while he was still trapped, and saw that productivity has increased in his absence. They keep him tied up in hopes that he will forget the incident ever happened and begins to cooperate.
Thursday, July 29, 2010
Thursday, July 22, 2010
EOC Survey Research Week 2
The research survey that I have found was titled “How Kids React When Parents Go Social.” The survey was originated by a company called eMarketer. eMarketer is a service helps companies find unbiased research and trend analysis on any digital marketing and media. They have estimated that 74.9% of teens were regular social media users by the end of 2009; which has soon risen to 78.2% in 2010. Adults have recently been the reasoning behind the growth of such social media sites like Facebook in the years 2009 and 2010.
According to a survey taken by the social site myYearbook, how the younger generations perceived adult usage of such sites was depending on their age. Most of the younger teenagers felt “nervous” or hated the fact that their parents were using the same network as them, but as the age groups got older and matured a little more the percentage was only at 27%. For the most part however, some teenagers liked having their parent as a “friend” because they felt more comfortable and open with them rather than always having to hide.
Knowing that myYearbook is more of a teen-orientated site, I feel that the survey results maybe a little more biased than intended. Facebook and Twitter are more targeted towards the college level students as oppose to the early tweens. Another survey was conducted by Kaplan Inc. where they have found in their results that once a child and the parents are on the same social sites, they are actually willing to open up and give them full access to their world. There are still kids out there that still decide to block their parent out, which isn’t going to change by any means until they have matured, if that.
I’ve actually found that being friends with my parents on Facebook has actually brought us a little closer which isn’t a surprise in this day and age. My parents have never chastised me or become any more or less strict on me because what was and is on my page. If a teenager is going to be nervous about what their parents see on their page, then it shouldn’t be there in the first place.
"How Kids React When Parents Go Social"
Week 2 BOC Quiz
1. What is a booty pop, and what is its significance?
A booty pop is a pair of underwear that has two pads sewn into the back part to give women a little bit more junk in the trunk. I think the only real significance is that curves are back, and skinny is out. There is more to it than just woman having more oomph, its giving them a little bit more confidence that they had initially.
2. Who spends more online, men or women? Proportion? (%, $)
Women spend more online because they are easily distracted. It’s like when a woman goes inside the store to purchase milk, but comes out with everything else BUT the milk. She could have intentions on buying a new throw pillow but then purchase new drapery, table lamps, somehow a new toaster oven and a pair of shoes to top it off. When men shop they are more focused and know exactly what it is that they want. The online shopping industry is a $15 billion industry, due to women spending well over 9.6 billion annually and men spending 4.3 billion.
3. Who spends more time online, men or women?
Again, women spend more time online because of all the distractions that catch their eye. However, men do spend quite some time online because they like to do more of a price and quality comparison of what it is that they are purchasing. Women just love to buy for themselves, their children, their spouses and for any up and coming occasion. Dinner party? New table cloth, dishes, candles, and any other décor they can think up.
4. What advantage do marketers have for women shopping online than men?
Marketers know that women don’t end any sort of purchase with just the item they were initially shopping for. Women on average spend 9.6 billion dollars annually because of all the distractions they feel are necessary to purchase. As oppose to men who spend 4.3 billion dollars annually because they get what they need and that’s it.
A booty pop is a pair of underwear that has two pads sewn into the back part to give women a little bit more junk in the trunk. I think the only real significance is that curves are back, and skinny is out. There is more to it than just woman having more oomph, its giving them a little bit more confidence that they had initially.
2. Who spends more online, men or women? Proportion? (%, $)
Women spend more online because they are easily distracted. It’s like when a woman goes inside the store to purchase milk, but comes out with everything else BUT the milk. She could have intentions on buying a new throw pillow but then purchase new drapery, table lamps, somehow a new toaster oven and a pair of shoes to top it off. When men shop they are more focused and know exactly what it is that they want. The online shopping industry is a $15 billion industry, due to women spending well over 9.6 billion annually and men spending 4.3 billion.
3. Who spends more time online, men or women?
Again, women spend more time online because of all the distractions that catch their eye. However, men do spend quite some time online because they like to do more of a price and quality comparison of what it is that they are purchasing. Women just love to buy for themselves, their children, their spouses and for any up and coming occasion. Dinner party? New table cloth, dishes, candles, and any other décor they can think up.
4. What advantage do marketers have for women shopping online than men?
Marketers know that women don’t end any sort of purchase with just the item they were initially shopping for. Women on average spend 9.6 billion dollars annually because of all the distractions they feel are necessary to purchase. As oppose to men who spend 4.3 billion dollars annually because they get what they need and that’s it.
Thursday, July 15, 2010
Week 1 EOC What I Expect
When I originally signed up for this class, I had no intentions of it being worth my while. Once I had found out who the teacher was going to be, it was then that I had realized the class wasn’t going to be just the basic principles of marketing but that we would go into some depth of it.
With this course I hope to have more than just the basic knowledge of marketing and all concepts that are related to it. I want to leave the quarter feeling confident and knowledgeable about the ins and outs of marketing research. I know it may seem like a lot to ask for but knowing Mr. Pinto and the way he teaches, I know that in the end it won’t be far from what I wanted.
However, I am not one to beat around the bush and I won’t lie when I say that I absolutely HATE doing research! Doing research for other classes and programs don’t compare to doing marketing research. In this course so far I feel like it’s more for leisure than it is for homework since its being tied in with the fashion industry. It’s more than just numbers and charts, it’s the pros and cons of a marketing campaign and the story behind why a swimsuit company decided to have the models looks like well known bombshells. Building and creating a company isn’t just about selling your own product, you also need to know how to market yourself as a company and a brand. And how exactly is that going to be accomplished? MARKETING RESEARCH DUH!
With this course I hope to have more than just the basic knowledge of marketing and all concepts that are related to it. I want to leave the quarter feeling confident and knowledgeable about the ins and outs of marketing research. I know it may seem like a lot to ask for but knowing Mr. Pinto and the way he teaches, I know that in the end it won’t be far from what I wanted.
However, I am not one to beat around the bush and I won’t lie when I say that I absolutely HATE doing research! Doing research for other classes and programs don’t compare to doing marketing research. In this course so far I feel like it’s more for leisure than it is for homework since its being tied in with the fashion industry. It’s more than just numbers and charts, it’s the pros and cons of a marketing campaign and the story behind why a swimsuit company decided to have the models looks like well known bombshells. Building and creating a company isn’t just about selling your own product, you also need to know how to market yourself as a company and a brand. And how exactly is that going to be accomplished? MARKETING RESEARCH DUH!
EOC My Voice
My name is Nicolle Chan; I am originally from Southern California where I lived for 16 years until I moved to Las Vegas. I am currently pursuing my goal of becoming a full time events coordinator. I have experience in planning for weddings, bridal showers, birthday parties, and even fashion shows. I was the assistant director for a balloon couture fashion show last summer and most recently I was the stage manager and model coordinator for a student fashion show held at The Art Institute of Las Vegas. All of these past experiences have prepared me for future events that I will plan to the fullest and I simply cannot wait for them to arrive on my lap. I have learned and grown from the fact that planning and creating an event is not an overnight assignment that can be fulfilled with alcohol and party streamers. It is hard work that should not be taken lightly, and I am ready for what the world has in store for me. Planning, directing, styling, creating, from the outside in it seems like my life is a whirlwind; when really my life is one big party and everyone is the guest of honor.
Subscribe to:
Posts (Atom)